A value proposition is a commercial strategy designed to maximize demand thru proper offering configuration. Its based in the simple principle of more valuable products sell by themselves and provoke positive word-of-mouth.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
However, a solid value proposition goes beyond common sense and distinctive benefits. Also provides grounds for addressing requirements and for enhacing the offering to generate preference. In strategic marketing they may even be crafted with aid of market research, statistical modeling and regresion analysis.
Value propositions maximize their effectiveness when directed to specific groups of people, so they are naturally linked to segmentation and target group analysis.
Example for a restaurant
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
Common sense: The food in this restaurant is fantastic! the chef is a genius
Value proposition requisits: hygene, facilities, menu variety, food supply logistics, service procedures
Value prop differentiation points: author cuisine, organic ingredients, hostess profiles
Value prop preference generators: positive social experience and recognition.
by rickm June 1, 2011
Get the value proposition mug.Proposition 13 may indeed have helped in reducing one form of irrational terrors, but only about fear of numbers --- it did nothing to alleviate phobias about black cats, walking under a ladder, etc.
by QuacksO November 7, 2018
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It isn't about the people
Hym "It's about the proposition. And how the fuck was I suppose to know what kind of response I would get? How is this NOT the exact opposite of what should have happened here? And people are using my fucking arguments. Why would mainstream public intellectuals USE ARGUMENTS THAT DON'T MAKE ANY SENSE YOU FUCKING GOMER! JESUS CHRIST! CAN SOMEBODY EXPLAIN TO HIM THE DIFFERENCE BETWEEN AND ARGUMENT AND AN ASSERTION!? You're just asserting that it isn't a problem and EVEN IF IT WAS A PROBLEM you wouldn't give a shit. Seriously, I was a 1400 WITHOUT being trained by the greatest chess players on the planet. Dumb. You want to bitch about what I'm doing but look at the fucking morons who are already popular!"
by Hym Iam August 5, 2023
Get the Proposition mug.by yung hoe kim May 19, 2024
Get the Proposition 69 mug.The idea that all scenarios in which there are two pieces of media with one that seems, "Inferior," can be solved by viewing both pieces of media as cakes. When there are two cakes, most would be inclined to eat both instead of just one, thus, they would consume both pieces of media.
Guy 1: Why would I play Hytale with you? Minecraft is way better!
Guy 2: Why not? Just think about the Two Cakes Proposition.
Guy 2: Why not? Just think about the Two Cakes Proposition.
by JKCwillwreckyou February 12, 2026
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