A marketer who makes content optimized purely for digital algorithms, instead of their audience's interests.
Devoid of substance and nuance, Algorithm
Pimp's content usually features generic
101 advice, platitudes, truisms, Top 10 listicles, and
whatever topic is currently trending in the world.
In SEO circles, Algorithm Pimps can be found on backlink farms, buying guest posts no
one reads, promoting content that is SEO'd to the point where it's barely readable by a human being.
On social media, Algorithm Pimps run engagement pods, publish content at the exact same time every day, and tend to use bright color profile pictures to identify other Algorithm Pimps.
The
fear of angering Zuckerberg's algorithms stops them from developing brand differentiation or an authentic point-of-view. Instead, they religiously follow best practices dictated by the channel they'
re marketing on.
Algorithm Pimps are usually strong performers on vanity metrics that don't quite translate to
business results.
Due to their
robot-like nature, Algorithm Pimps are most likely candidates to eventually be replaced by AI.
MARIO:
Twitter has 237M users. But 99% of marketers don't follow the right
people. Here are the Top 20 Marketers you should follow today. A THREAD 🧵
CALVIN: Yawn. Another algorithm
pimp on my feed. Blocked and muted.
