Racial Identity

A term that protects cultural assimilators when people speak out against them. Supposedly, defined as the race you feel the most connected to. A person who adopts a racial identity might begin to: speak stereotypically, dress in outdated/ stereotypical clothing, change their physical appearance artificially, or state that they want to be reborn into their racial identity. Typically, but not as the exception, adopters of a racial identity are White American teenagers. Certain laws have been put into place to make it harder to protect your own culture from them. Search also: black Face, Jim Crow (character), weebs, and Oli London

1: Wassup my Bruther?
2: Why are you talking like that?
1: Cus I'm Black. I just got my results back on 23 and me, and it turns out I'm 30% Northeastern African, so I wanted to embrace my Black culture.
2: Not all Africans are Black, and there are other ways to embrace your heritage.
1: Shut up! You don't understand. Being Black is my racial identity. I'm Black and I've always been Black, Now I just have proof!

by Mracceptable September 06, 2020

identity transference

A marketing method that shifts the consumer's identity from the consumer to a product to get the consumer to buy it and love it.

Identity transference is a way that marketers distort reality by getting potential car buyers to come to feel that they can become the car they want to buy. After they buy it, they feel they are one with it, and happily spend money to maintain it in the best condition (sometimes better than themselves).

by but for January 17, 2021