identity transference

A marketing method that shifts the consumer's identity from the consumer to a product to get the consumer to buy it and love it.

Identity transference is a way that marketers distort reality by getting potential car buyers to come to feel that they can become the car they want to buy. After they buy it, they feel they are one with it, and happily spend money to maintain it in the best condition (sometimes better than themselves).

by but for January 17, 2021

Identity-giving

Treating someone in certain ways to give them an identity that is better or worse than the one they have.

After people's appearance, the next thing that comes into play when they interact is the identity each person has of themselves. As they interact, people project their identity and in subtle ways, verbally or nonverbally, others accept or reject it, and sometimes they attempt to give the other person the identity they think they should have of themselves, and that identity can be better or worse than the one the person has of themselves. An example of identity-giving is when one day, someone treats someone else as if they were a genius.

by but for January 17, 2021