Swag on swag. The most extreme amount of swag that is able to be attained. When using this phrase, peoplewill step back and know that you definitely have the most steeze.
"girl: dammnnn did you see that guy? He got that cereal swag!"
"guy: what are you doing?
girl: chillin in my snuggie!
guy: ohh fuhhh. Cereal Swag!"
The way in which you carry yourself as a TKE. TKE Swag is made up of your overall confidence, style, and demeanor. TKE Swag can also be expanded to be the reputation of your overall swagger and how badass TKEs are. You gain swag, or "Swag up", by performing swag worthy actions that improve this perception by of course rushing TKE. TKE Swag is a subtle thing that many strive to gain but few actually attain. It is reserved for the most swagalicious of people (TKEs).
Means godly swag. Having a very confident demeanor in every pursuit in life yet being humble at the same time. Speaks eloquently and inspires everyone around him. This level of swag is almost unheard of and is so powerful that only the most beautiful of women would dare approach someone with Heffler Swag.
Me: Dude look at that guy, he's getting all of the girls!