The Game 

Some variations have grace periods
If the subject loses it then they have to declare it to the current world.

Complications such as newborn babies and the apocalypse do not factor in.

What is The Game?
The aim of The Game is not to think about The Game, because if one thinks about The Game...

Then you just lost the game.

The Game by I'm not using my real name now April 10, 2011

The game 

Invented by a marketing exec to illustrate how internet memes spread. Instead of playing The Game, inform your friends of how they're actually a bunch of suckers perpetuating the advertising ploy of someone smarter than them.

You just failed The Game... by playing it, you sheep.

The game by flaggedfortruth April 21, 2011

The Game 

What isn't the game?

PS. You just lost the game.

The Game by iwillrapeurchildren May 17, 2011

The Game 

It doesn't matter, you've just lost it.

Friend - "Man, that game was crazy."
Me - "Oh no, I just lost The Game."
Friend - "Damn you."

The Game by DanielOr August 14, 2011

The game 

Masturbation.. Simply masturbation

When girls are around you refer to it as the game.

The game by Lambacher February 13, 2012

The game 

The game is a game where if you remeber it then you’ve lost. If you remeber the game you have to tell a friend so they also lose.

“ hey you’ve just lost the game”

“ ah shit , I’m going to remind daisy about the game”

The game by Sarcastic-strawberry September 21, 2018

The game 

A suffix used by movie-making companies for shovelware to differentiate the game itself from the movie the game based on. Avoid buying a game with such suffix.

When I heard about Jurrasic Park: The Game, I already knew that it is bad because the game's name contains 'The Game'

The game by Lxiaoqi August 6, 2018