Online purchasing behavior is not linear, but the classic attribution model wants it to be. Instead, most leads come in via word of mouth that's untrackable. In-person chats, DMs, Slack conversations, podcast mentions, etc.
Because you can't measure those, it's called the dark funnel.
Because you can't measure those, it's called the dark funnel.
by mrB2B April 13, 2022
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by brokeassninja April 2, 2004
Get the darke faire mug.even my goodness as a person was questioned (total bullshit)- basically a message that was completely baseless and formed in some dark corner of his imagination...
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Get the dark corner of his imagination mug.nickname for Strongbow drinkers, most commonly for the 'Dark Fruits' flavour. These individuals are massive lightweights and tend to drive Corsas. They are also keen pedophiles and spend most their spare time in children's parks
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Get the Dark white mug.The solar smug bitch who serves as a superboss in Miitopia's 3DS and switch release. Will totally meme on your ass if you dare solo it
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