New German Affiliate Inc. was founded in
January of 1997. The owners came together to create a business that would provide outstanding customer service, responsibly supporting the tuning lifestyle, and offer the best parts and service possible to the VW/
Audi scene. Along the way, we have spread out to many areas of our market. We have found ourselves as the
top distributor in the
U.S. for many European and
domestic companies. We also have an in-
house fabrication — tuning — install center, and are retailing across the world via the web and advertising.
The early years of New German helped define who we are today. We stayed true to course, worked until the early hours of the morning on more occasions than I’d like to recall, and tried to remember everyday, what had brought us together. As we narrowed our focus and grew to recognition in the market, we decided to create a new
name to do business under. New German Performance was born.
