Applies during a sale via the
Steam digital distribution platform. Newell'
s Law states "If you buy a discounted
game before the last day of a sale, it
will have a more substantial discount the next day." It is named for Gabe Newell, the CEO of Valve Software.
Alternate definition applies during non-sale events, in which case the decision is made after waiting and evaluating a game's worth to purchase at full retail, then the game goes on sale the very next weekend.
Gamer 1: "I bought the Civ4 complete pack yesterday for 33% off thinking it was a great deal, but if I had just waited until
today I could have bought it for 75% off!"
Gamer 2: "Newell's
Law."