An intensification of neoliberal authoritarianism, arguing that neoliberalism is not merely repressive but totalitarian—seeking to control thought, reshape consciousness, and eliminate alternatives altogether. It operates through media monopolies, education reforms that erase critical thinking, and the reduction of all human values to market metrics. In practice, neoliberal
totalitarianism makes it impossible to imagine life outside market relations, pathologizes dissent as irrational, and colonizes every sphere of existence with competition and commodification. Unlike classical
totalitarianism with overt terror, it rules through
manufactured consent and the elimination of cognitive dissent.