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yelpshun 

Describes the collaborative power of Elite members of yelp.com who are able to influence the public not to support a particular restaurant or bar due to a combined unfavorable experience.
Yelp is a popular website for restaurant and bar reviews and as such recognizes highly active members for their diligent efforts in providing the public with reviews and recommendations. These members are given an Elite status. To reward them Yelp hosts invitation-only events for these Elite members to promote a restaurant or bar, but if the business falls short of the high expectations of these Elite, the business may receive poor reviews, which in turn has the power to damage the restaurant or bar when the public decides what businesses to support.

A yelpshun may occur outside of a Yelp event when individual members have unfavorable experiences over time - which sends an even stronger message that the service, food, drinks, or overall experience is not recommended.
yelpshun by citymeetsdesert October 6, 2010
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yelpstalker 

Person who stalks you on Yelp.com by means of sending compliments for every review you write
Gawd, I wrote a one line review for Burger King and that Carrie chick sent me another compliment. She's totally a yelpstalker.
yelpstalker by Johnny H November 22, 2007

Yelpsmanship

The process by which a retailer, hotelier, or food service provider artificially changes the aggregate customer reviews posted about it on Yelp. This may involve (1) paying Yelp to hide bad reviews, (2) adding fake positive reviews, (3) paying third parties to add fake positive reviews, or (4) writing negative reviews about competitors.
Even though that restaurant has great reviews on Yelp, I think they engage in some Yelpsmanship; if you read the reviews, you see that they're too glowing and unrealistic. I think they're gaming Yelp.
Yelpsmanship by Yelpster October 30, 2011

Yelpsboss 

The true creator of yelp and the father of yelp that gave birth to every living creature
That dude is so yelpsboss