When riding an elevator up or down, right before the door opens, you release a massive fart. You then quickly leave the elevator and avoid eye contact or conversation with anyone boarding the elevator as they will soon discover the rude deed you have committed.
Paltrow says she's helping Madonna through split was the title on the news article. It's just another case of celebrityinsertion because I didn't need to know what the self absorbed Ms. Paltrow was doing.