What the Buck 

What the Buck is a very popular comedy celebrity news program on Youtube presented by Michael Buckley.
What the Buck has over 59,000 subscribers, several million viewers each month and is the top rated show on all of YouTube.
He uses the catchphrase "I had to have it!" often in his shows which has become very popular among viewers and is a piss take of a Sarah Jessica Parker perfume advert.
If you want to know more I recommend you watch some of the videos on youtube.

"I had to have it!!"

A popular catchprase off the show, what the Buck

What the Buck by JazzFizzle November 12, 2007

What the Buck? 

The war in Ukraine had made its mark on the current economic and political climate. From the jaw-dropping price of gas and utilities to drastically elevated prices of goods and services, the burden was felt by all. This, coupled with rising inflation (nearly 9%) and the increase of costs of essential goods (to over 33%), without comparative salary increases leads to frustration and disbelief. Jackson Hewitt’s target market of HHI of $15k to $75K was inversely affected compared to the higher HHIs of $75k+. To coin the phrase, “the rich get richer, and the poor get poorer “ felt a very apt sentiment for this target audience. The phrase "What the Buck? expresses this sentiment. Particularly for the working class.

Retailer: That will be $27.99, please! (for your half sandwich, pack of chips, and a soda).
Customer: What the buck? (Showing disbelief and shock at the cost of living!)

What the Buck? by Poundstretcher March 15, 2023

what the fuck it's only a buck 

A phrase once again coined by the up most respected and very easily miss confused Steven Burkemper. Related to early nine teen nineties Grateful Dead concert parking lots, young Burkemper selling commodities such as Shasta cola and grilled cheese sandwiches. Burkemper loudly announces his product costing a mere US Dollar, affordable to the average patron of the scene, as a tasty beverage or snack to quench the thirst or hunger of the purchaser. "What the Fuck Its Only a Buck", became an instant staple for vendors around the country on the grateful dead parking lot circuit, and went on to acquire such acceptances from other parking lots in the later years such as; Phish, Widespread Panic, String Cheese etc...

"Cola's, Grilled Cheese, What the Fuck it's only a buck!!!"

what the fuck it's only a buck by steve-i rastafari September 4, 2005

WhatTheBuckShow

A openly gay man, who is one of the most subscribed comedians on popular video sharing site, Youtube.

WhatTheBuckShow is a great show, and one of my favorite things to watch on Youtube.

It's too bad, because queer guys like Chris Crocker and Perez Hilton give gays a bad name.

WhatTheBuckShow changed my views of gays, for the better!

WhatTheBuckShow by metallkidd93 March 8, 2008