Money. Pillsbury makes products necessary for making dough, and dough is another term for money. Hence, Pillsbury.
Daddy, why are you going to work?
Gotta make that pillsbury, son.
keeping one's cool in the most trying of times. Etymology: cap'n crunch, the cereal which stays crunchy in milk; it keeps shit mad real. hence, when an individual does not life to get the best of him/her, that person is staying crunchy.
"how you doin today?"
"stayin' crunchy."
