AndrewMcL's definitions

brandjack

To hijack a brand by assuming yourself as representing a brand name, it's products, characters, trademarks.

Who knew @PeggyOlson was brandjacking on Twitter? I guess AMC learned it's PR Fail lesson when they gave the Mad Men characters the DMCA takedown.

by AndrewMcL November 5, 2009

octopussian

Having the character of a large organization with many tentacles (lines of business, divisions, departments, etc.) that continuously shift shape, expand reach and stick its business into every nook and cranny.

Can you believe Guy said that our academic medical center was octopussian? It's not like we're General Electric.

by AndrewMcL October 10, 2013

plone

To assign someone a task knowing that is fraught with risk and may implode.
To leave someone holding the bag.

It's going to fail anyway, so plone the project off to Jessica.

by AndrewMcL August 18, 2008