the youth of today - such as all the co-authors of this website and their charming definitions of words I'd never heard of until now - I really am getting old!
by Zanuda December 04, 2003
Cynical description for a style of marketing or programming created by establishment or corporate interests that seeks to identify with the under-21's and thereby sucker them into parting with their cash or individuality with its promise of street credibility or non-conformity. Media vehicles or brands that tell kids what to do by creating an ersatz peer group for them which they then feel they have to conform to.
'Skins' just looks like another half-arsed attempted at 'edgy' yoof-TV if you ask me.
by Lurking Gherkin October 16, 2007
A different way of saying youths. Young people under say 16.
Damn those yoofs of today
by Mattio July 25, 2006