A set of properties belonging to an object that pleasantly surprise a watcher. From commercials to cool electronics, the wow factor is an important thing to consider when designing it.
The IBM computers in middle 90's had a certain degree of the 'wow factor' to them. Sadly enough, their users weren't mostly able to recognize it.
The distinctive appeal that an object, behavior or person has on others.
An impressive display brought on by a certain object, behavior or person.
I really like the Toyota Prius because of the fuel efficiency but the BMW has a bigger Wow Factor.
Did you see how she walked into the room ? What a Wow Factor.
Bill: Wow, look at those fireworks dude, they are really special.
Ben: Wow, yeah dude. They really add the wow factor. Totally fucking unforgettable.
characterizes an intense reaction by observer during a presentation of an impressive functional design in technology products, e.g. software, hardware; a reaction to an outstanding feature or function that offers substantial productivity boost, ease of use, simplified, or streamlined elements; literally, “Wow” is uttered by observers of demonstration.
Even early in personal computing, when Steve Jobs demonstrated Apple personal computers the audience was entranced by the 'wow factor'.