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1. wow factor
A set of properties belonging to an object that pleasantly surprise a watcher. From commercials to cool electronics, the wow factor is an important thing to consider when designing it.
The IBM computers in middle 90's had a certain degree of the 'wow factor' to them. Sadly enough, their users weren't mostly able to recognize it.
by Zdenek Dec 30, 2004 share this
2. Wow Factor
The distinctive appeal that an object, behavior or person has on others.
An impressive display brought on by a certain object, behavior or person.
I really like the Toyota Prius because of the fuel efficiency but the BMW has a bigger Wow Factor.
Did you see how she walked into the room ? What a Wow Factor.
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