1). A joke used to refer to persons claiming to be experts in the field of social media. The punch-line being that those with enough expertise in the field know it's an impossible field to be an expert of.

2). A self proclaimed title by carpetbaggers and snakeoil salesman to mesmerize unsuspecting people with their recipes of easy "1,2,3" success in Social Media.

A state of joblessness whereby an unemployed person spends all of their time on social media sites (Facebook, Twitter, etc) eventually leading them to consider themselves a "Social Media Expert" or Guru, purporting to know how other people and companies can "leverage their brand" and "increase ROI" by hiring the twunemployed person as a "Social Media Consultant", despite the fact that the twunemployed clearly cannot make any money for themselves through social media.

Enough time spent on Twitter eventually leads the twunemployed person to believe they have an actual career.

A behind the scenes social media guru who manipulates the web as effortlessly from a mobile device as he does from a desktop to provide content for your favorite social sites when you don't have the experience or time.

BLACKAPALOOZA is the multi-act, touring music festival package that features Alternative R&B Music and related African-American arts, crafts and culture patterned after the seventies “MOTOWN REVUE” and the alternative music festival, "Lollapalooza".