Sometimes called 'milking the cash cow', 'milking the cow' can also be applied to any franchises which continue to drain the public of as much cash as possible and attempt to attach the brand name to absolutely everything, be it cereal, video games, car adverts, tshirts, bedsheets, plush toys, action figures, computer accessories or anything else that would be seemingly unrelated.
The biggest pay off in the world, and name change and plus sign and cross. A man who became rich for essentially espionage. Milk the cow means a nice financial contribution to support the arts. Urban Dictionary is an art.
MILKING THE COW --- I think somebody needs to use urbandictionary in their advertising campaigns. Get the point.