The car was canceled after market reaserch showed, that people would not be willing to buy an ultra-high-tech-lightweight supercar, which was superior to many european super-exotics. Primarily because of its engine size 4cyl and that the pricetag which was roughly the equivalent of the Corvette.
2. A technological advance that is discarded because people are not willing to accept, or are not willing to purchase it because of its exorbent pricetag.
Guy 2: Oh yeah but its $700 bucks
Guy 3: Just hope it doesn't go m4s.