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Keep it real 

To not be fake. Be yourself.

Keep it real 

When someone does not change who they are or what they believe due to societal pressures. Especially true with regards to someone who has attained some financial success but does not change their behavior. Alternatively, may relate to someone who maintains connections to their ethnic background in a multicultural environment.
Example 1: I criticized Netanyahu in front of my Jewish boss. I was keepin' it real.

Example 2: At work, I might wear a suit and tie, but if I come in on weekends, I keep it real with baggy jeans and a hoodie.

Example 3: Who the fuck pays $50 for a cab from the airport? I keep it real and just take the bus.

Example 4: Some gora was complaining about the smell of my dal in the microwave. But I keep it real and eat the same shit I eat at home.
Keep it real by nlsanand June 27, 2012

Keep it real up in the field 

Popularized on the Howard Stern Show, derivation of Keep it Real, with the geographical location of 'in the field' added to specify where you need to keep it real.
"Keep it real up in the field, a'ight?"

KEEP IT REAL 

to not inhibit yourself or pretend to be something you are not.
do you know today's dow jone industrial average?
I don't know that shit, keep it real!
KEEP IT REAL by paul allen March 3, 2003

KEEP IT REAL 

a phrase used by celebrities who have run away from real life to be adored in a world of make belive to stop the general public from beating them senseless as soon as they walk in to a local pub
celeb: yeah i like to keep it real
you: is that why you live in L.A. and London, drive a convertible and wear shades indoors, have an obscene amount of money and sleep with models whilst snorting cocaine, yet contrive to find time to go and see your 'old mates' in the slum you escaped from in which they are still living?
KEEP IT REAL by saint_george August 8, 2003

keep it real 

Not only tell the truth, but specifically get to the point of the actual matter at hand, rather than beating around the bush.
He said he went to the store, but he didn't keep it real to tell me he also went to the strip club later on.