Top definition
When something is deemed to have advertising value by marketing 'big wigs'.

Often used by people who don't have access to a dictionary - or PR types who like to make up their own words, usually by adding 'ability' to the end of a word. Or 'sexual'. See also: Gastrosexual
This viral is really real, but still adheres to all the brand messages that we're trying to convey this year. It has great campaignability.
by claire_j_b October 26, 2010
Mug icon

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug

Alphabetical list