booZhee is a lifestyle of someone who is hip and savvy, with educated and discerning tastes,
and interested in enjoying the finer things in life.
It is definitely not high-class,
aristocratic, snooty, or snobbish.
booZhee is as much an idea, and a state of mind of a person's unique life experiences and likes, as it is an attitude towards enjoying good food, friends, and
conversation, everyday.
booZhee evokes a mood of simple elegance, casual yet
sophisticated—modern.