When a company makes a product that ends up cannibalizing their own product. Stems from Privateer Press' Riot Quest game and the ill-chosen mascot model with terrible voice acting named "Bamfist"
That gaming company had a good product until their new game ended bamfisting themselves.
Boys who enjoy yaoi (a genre in Japan that contains sexual and/or romantic relations between two men); literally translates to "rotten boy"; corresponding female : fujoshi