When a company makes a product that ends up cannibalizing their own product. Stems from Privateer Press' Riot Quest game and the ill-chosen mascot model with terrible voice acting named "Bamfist"
That gaming company had a goodproduct until their new game ended bamfisting themselves.
A hardo is a person who tries extremely hard at everything. Most times a hardo will try very hard at things that do not require excessive effort. For example, sports practices, gym class, etc.
Wow did you see Jack at practice today? What a hardo!