The VIP scene eventually lead to the establishment of VIP Car Magazine., a company and magazine that was started by a publisher from Young Auto Magazine. VIP Car Magazine showed remodeling luxury cars called a VIP Car. The VIP Car magazine has been distributed for ten years, mainly in Japan. In Osaka, there a VIP company team, which dressed up VIP cars and started by Mr. Taketormi, was a pioneer who drove the popularity of VIP cars approximately fourteen years ago.
VIP car is very simple. Usually pronounced V-I-P (vee-eye-pee) and meaning Very Important Person, the true pronunciation is VIP, or bippu, where it's pronounced like a word. Cars that fit into the VIP category are predominantly rear wheel drive Japanese luxury platforms such as the Celsior, CIMA, Cedric/Gloria, and Crown, just to name a few. These cars are usually the more expensive models and are usually purchased by the more affluent car owners. It's not a VIP Car unless it starts with one of these cars. Many VIP purists will not consider any other platforms as VIP, even though other cars can take the styling cues from the larger VIP sedans. This is commonly known as VIP Styling.
VIP cars can loosely be translated to “Low and Wide”. Many have argued that VIP cars can include European and even American cars. These can be considered VIP Style as long as they follow in the VIP guidelines, but they will never be VIP Platforms. Some general characteristics of VIP Style are: Large/wide wheels (many times with big lips and low offsets) that are flush to the fender
Stretched tires in order to tuck the wheels under the fenders. Low stance via adjustable suspension or air ride
Substantial body kits to achieve the “Wide” look
Custom body work to accentuate the “Wide” look
Custom video and audio components and installations
Wood grain interiors with additional trays and extensions on the dash. Custom seats and mats
Additional and upgraded internal and external lighting
Louder exhausts with larger tips
Engine/performance work (though not as popular)
When VIP car enthusiasts in Japan build their car, they immerse themselves in the culture of VIP Car. Accessories like Noburi Flags, clothing, lighters, teddy bears, fans, and every accessory that a company makes are purchased and proudly displayed. Many automotive events and gatherings in Japan are steeped in the tradition of the VIP culture. Simple gatherings of enthusiasts can turn into major events. As usual in the Japanese culture, the cars are the stars, but socializing and even food are main attractions. VIP Car has a sense of pride within the Japanese community on its luxury vehicles.
VIP styling is taking the aspects that was started in Japan with the VIP Cars and merging them onto cars that aren't really considered VIP car platforms. Some platforms that are gaining popularity are the K-cars (Vitz, Scion, and other econo-box cars), vans (Odyssey and Previas) and many other vehicles (G35, IS300, 300Zs) that have been heavily influenced by the VIP Style. That also has trickled into our US market with the larger cars like the Chrysler 300C and Dodge Magnum.. European cars can also be influenced by the VIP cars, and have been gaining popularity in the US.
US Market for VIP:
Where does this all fit into the US market? With companies who's operations are based here are now trying to define the VIP market as Bentleys, Benz's, and other high end Euro cars, it basically leaves out the cars where it all began, the Lexus GS and LS, and the Infiniti M and Q series. Yes, the US automobile market may not have the choice of Japanese luxury cars found in Japan but we make due with what we are provided. However the view of VIP Car or VIP Style Cars is being EXTREMELY skewed in the US and leaves the hardcore VIP Car enthusiast with a sour taste in its mouth. VIP Car starts with the platform first. 350Zs, G35s, Scions, Accords, and other cars are defining the VIP Style Car… VIP Style Cars was mainly a term devised to help define the difference from a VIP Car platform and a car accessorized with VIP styling. This website has room for everyone. I created this site for the reason to give these people a home to learn and educate each other. Whether you own a VIP Car or own a VIP Style Car… Yes, we will have to define our own definition of VIP Style Cars but we can't stray too far from the foundation of it all. There will be those of us who will stick to our VIP Car platforms and those who will decide that their Scion fits the platform as well. Both sides are correct in that matter. What is wrong is to decide that our VIP Car platforms are not acceptable platforms of VIP here in the US.