To over promise and under deliver; to set unrealistic expectations or simply lie about a product or event’s popularity or desirability.
I was totally parscaled about the rally. I waited in lines for five days to get in and the arena was only a third full.
by pm800 June 21, 2020
In stark contrast to terms like hyperscale and planet-scale that describe massive, growing systems, a Parscale is something that only delivers one thousandth of what was promised.
"Did you see that Tulsa rally? 1 million people registered and only a thousand showed up. That's totally Parscale, and it's all Brad's fault."
by Tuc U June 21, 2020
I submit that the unit of measurement for the disparity between EXPECTED turnout and ACTUAL turnout be called a "parscale."
by Tenacious ME June 21, 2020
As in:
“How was Brad’s huge party this weekend?”
“He totally Parscaled. Hyped it for weeks and then, like, three freshmen showed up.”
“How was Brad’s huge party this weekend?”
“He totally Parscaled. Hyped it for weeks and then, like, three freshmen showed up.”
by Neurotypicant June 23, 2020
1) the unit of measurement for the disparity between EXPECTED turnout and ACTUAL turnout of an event
2) to move an incompetent person into a position where they can personally profit off their employer.
2) to move an incompetent person into a position where they can personally profit off their employer.
1) "The turnout disparity at Trump's Tulsa rally was 794,000 parscales."
2) The campaign manager had failed to increase the candidates poll numbers, so he was moved into media management (where he could use his personal company to make money off the campaign)
2) The campaign manager had failed to increase the candidates poll numbers, so he was moved into media management (where he could use his personal company to make money off the campaign)
by fawkes21eod July 19, 2020
Parscale: unit of measurement of the degree of relief you feel for being fired from the Trump administration. One Parscale = number of days (79) between Brad Parscale's firing (July 15th) and the announcement of Trump's diagnosis of Covid (October 2nd). Equals 7.9 Scaramuccis.
by JedAshbury October 9, 2020