In the 2005 episode, Sick Days & Spelling, in the Nickelodeon TV show, " Ned's Declassified School Survival Guide ", Ned Bigby enters the Spelling Bee, always having easy words until he comes across the word " Honorificabilitudinitatibus " and gives up.
The process by which fields gradually becoming dominated by men gain in perceived value, to the point where it's often forgotten that they were originally dominated by women (e.g. computers, Star Trekfandom); and by which fields gradually becoming dominated by women lose perceived value, to the point where it's often forgotten that they were originally dominated by men (e.g. nursing, secretarial work).
A play on the word "gentrification."
Nursing has suffered some serious mentrification for people to forget that it used to be mostlymen!