1. Something happens or is discovered that might hurt Obama.
2. That something is discovered in the alternative media and uncovered.
3. Ben Smith (or the equally dishonest PolitiFact and Media Matters) pretend to investigate it, write something up disguised as "definitive," and then hand the complicit media an excuse to ignore it.
Dude, did you see how the Eric Holder/Black Panther story got BenSmithed at Politico?