Named after a Japanese retail store known for its jingle titled "Miracle Shopping", this
slang term refers to the earworm cause by hearing the in-store jingle on loop for hours on end. This
slang tem is derived from the "Don Quijote phenomenon", which refers to retail stores
like Yodobashi Camera or Bic Camera using jingles to entice consumers, encouraging them to spend more money there. Please note that the "Don Quijote phenomenon", while uncommon in the West, is also commonly shown in Indonesia where retail stores
like Giant, Indomaret, and Alfamart also have their own jingles.
After spending two hours in Don Quijote, I
left with a bag full of snacks and that
jingle stuck in my
head—definitely suffering from a serious Don Quijote earworm!