1. to exploit and commercialize a culturally significant person, place, thing or idea by an outsider with no cultural significance themselves.
2. to ignore a person and their principles for the sake of their own greed.
Could quite possibly be the greatest pinstriper ever. A tortured artist like myself, but raped by the mass media in a frenzy to wear clothing with his name on it when they really have no idea who he is, or how much he was against the mainstream.
dick: Hey I'm wearing Von Dutch cause I wanna be cool.
smart guy: Uhhh do you even know who Von Dutch was?
dick: Von Dutch isn't a person! It's clothing, Idiot!
smart guy: I'll be layin' ya down real quite like.*blows dick away with a shotgun*
Extremelyugly clothing, based on trucker-style caps and overalls. The idea is that the wearer is SO pretty and SO rich that they can overspend on a fugly item of clothing because it's in style and look good. If you tried to wear it and looked more like Bea Arthur than Paris Hilton, you'd look like a goob, which is the idea.