A store in which preppy, brain drained teenagers flock to to rid themselves of any personal uniqueness and conform to the standards of society therefore forging a secret pact and plotting the destruction of the world (see also: cult).
"DUDE! Did you get a chance to like go to like Hollister this weekend?!"
"Pshyeah. If I didn't that would mean I have an actual personality."
"Did you watch the secret cult video? I'm almost on level thre- I...I mean did you see the new board shorts?"
"Sure did! I'm on level three too- I...I mean yeah they bring out your toned thighs."