Wooshka is an online t-shirt community that allows users to submit their designs, vote on which designs go to print, and buy winning designs via the online shop. The shirts are produced in limited exclusive runs of just 500 units.
Members of the Wooshka community are rewarded for promoting Wooshka via their own online spaces and word of mouth. Taking the concept of 'viral equity' in this online
space further, Wooshka even asks community members to vote on other important "corporate" issues relating to the brand/site - and they get paid for doing so in Street
Crew credits for use in the online shop.
www.wooshka.com says:
"Well, rather than spending a bucket
load of money (which incidentally, we
don't have!) on clever advertising-agency-designed ads, we'
re handing over the reins of Wooshka to you to promote to your friends, family and colleagues. In fact, you can even promote to people you
don't know, via your
myspace, facebook, blogs, etc. and still be rewarded for every referral you make."
Wooshka commenced in 2007 and is based in Melbourne,
Australia.
