To skillfully market a mediocre product.

To be adept at handling (media and) other peoples expectations in a way that maker you appear better than you really are.
"Hey, I got an A+ on my essay!”

“What, but it was crap and full of errors?”

“Yeah but I von trierd it to the teacher by saying that it was a post-modern deconstruction of essay writing.”
by shakaal July 19, 2009
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