ur-buhn air 1.) An informed person who lives and learns in a
cosmopolitan type society diversified through race, religion, sex, age or sexual orientation; and understands how they interact and engage based on commonly held values and interests. 2.) An influential group with the ability to interpret a situation, forecast trends, translate
expectations and build a bridge of
communication, through lifestyle, experience, and travel in one or more genres.
An urbanaire will forecast trends in
entertainment and fashion through traditional and new media.
An urbanaire is asked to use their cultural impact and
knowledge of their genre to help
influence others and inspire action.