Charles Shaw -- a dirt-cheap (but better than you'd expect) wine you can get at Trader Joe's for $2 a bottle in Cali. A little more expensive elsewhere.

When you eat dirt for the first time and leave your family to build a shack in the woods

a wine with its orgins being in american airlines, outlawed on airplanes after american government crackdowns, it was then bought en masse by Trader Joe's at an extremely low price, as such Trader Joe's was able to sell said wine to the public at a low cost ($2.00) while still turning a large profit, being called Chuck as it rhyms with Buck (an american slang term for dollar) and is a nickname for a person named Charles with the actual name of the wine being Charles Shaw

Charles Shaw once started a winery. He owned it with his wife and 5 children. Due to the financial troubles associated with the winery, his wife wanted a divorce. As part of the divorce settlement, she acquired the winery. As a result of how hurt he was by the divorce, he lowered the price of the wine to $2 thinking she wouldn't make any money and never get out of the pile of debt the winery had cost them. Little did he know of how successful it would be.