The alternative pronunciation of the big-box store Target.

Calling "Target" by the moniker "Tarjay" aims to make the shopping experience seem more upscale than it really is.

If you are always shopping at the big-box store, you may be stigmatized by your friends who shop at Whole Foods or at a mom and pop store.

To prevent this, all you need to do is make the name of the big-box store sound more sophisticated and upscale.

It adds a seemingly French sound to the name, and that sounds impressive, or even extraordinary

Target Store said with a fake french accent to make it sound more upscale than it is. In reality it's a half step better than Wally World.

comical pronunciation for Target, "the fine french import store"

The pronunciation of the store Target. If you're a teenage girl.