When one settles for the generic instead of the genuine article. Used primarily when a guy goes for an easy girl.
i.e. " Matt totally Kroger branded that deal when he started dating her"
" Dude, don't kroger brand that, shes got bigger arms than you do!"
" Dude, don't kroger brand that, shes got bigger arms than you do!"
by Daniel Holbrook August 24, 2008
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