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A feature developed by BMW to make things more simplistic. It takes away all the unnecessary buttons and puts it all into the iDrive. A nob in the middle next to the driver that moves forward, back, diagnal (in 7-series), left and right, and down. The iDrive is incredibly easy to use if you give yourself 5 minutes to try it out. There is a Menu button besides it if you ever make a mistake or dont know what menu you have gone into.

There has been many criticisms made to the iDrive feature about its use and about its complexity. However, this has only been the case of the 2003-2004 7 series where it was quite confusing; however it has since been fixed. Mercedes and many other companies have been known to copy it...even though they complained about it in the first place.

The iDrive can also come with voice activation which works with any voice (you do not need to program your own words into the system...) and this helps the driver go to a specific place or navigation, or even change the cd instead of having to go through iDrive.
Dude1: Check out my new BMW 5-Series...iDrive is mad
Dude2: It's a bit confusing...

Few years later

Dude2: Check out my new Merc S-Class...check out its new nob in the center. Controls everything. Easy to use
Dude1: Thats exactly the same as my iDrive...Works exactly the same...Only thing is, my iDrive came out 2 years before yours...
iDrive by Copy? October 1, 2006
Urban Dictionary Merch
Your favorite words on things you can wear, drink from, read, or give to a friend.
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One of the better rivals for the iPod, with lots more features, more room, better batterylife, and it isn't ridiculously overpriced.
- Oh man, I'm soooo cool because I bought an iPod!

- I hope you enjoy having wasted your money just to be hip, while I'm listening to my superior iRiver. Tool.
iRiver by Bas September 15, 2005
The makers of superior portable media players.

Manufactured portable media players before the iPod was invented.
Person 1: Check out my iPod! I spent $400 on it and I can only use it with iTunes and its battery lasts about three hours!
Person 2: You retard, you should have got an iRiver!
iriver by val1234444 September 26, 2005
iRivers have come to be known as Ipod ripoffs, but that is simply is not true. The iRiver and the iAudio are two vastly superior mp3 players. The Best on the market. Color Screen, support for more file types, longer battery life, better build quality, FM tuner, the ability to play videos and display pictures, and better sound quality then most players. All of that for the same price as a standard plain iPod. For the people who want a good mp3 player, or for those who just want to stand out.
Typical ignorant idiot: Dude, is that an iPod?
Me: No, it's an iRiver.
Same idiot as before: HAHAHAHA you are so cheap.
Me: YOU IDIOT! it's the same price and is vastly superior to the ipod.
iRiver by Jesus the second August 21, 2005
iRiver a company founded by ReignCom in Korea it is a DAP (Digital Audio Player you dumbass) that is vastly superior to the company known as iPod, founded by Apple. The products created by iRiver include the ifp series (flash players) T Series (Flash Players) and the new U Series (HDD based player...that plays music, and Video) H100 Series (Hdd based player...enhanced by RockBox) H300 Series (Awsome DAP that eve plays movies...and has excellent sound quality) and the PMP Seires (Portable Media Player...movies, pics, video etc...)
And if you didn't know...iRiver came out approx. four and a half years before iPods did.
Dumbass at School: is that great music player the newest iPod?
Me: no...*mumbles dumbass*
Dumbass: Oh..well if it isn't and iPod..what is it?
Me: it's an iRiver H320
Dumbass: Pssh...ur Gay
Me: No...you are
*pushes the kid down the stairs*
In the Future: little kid looks in Toilet...engraved in the side...made from recycled iPods...
iRiver by Alibaster October 1, 2005
Iriver is a psuedo ipod maker with the main ipod competitor (if you can call it that) the h100 series that actually has many features not found on an ipod like longer battery life as well as a built in microphone and external mic that come with the player for recording and an FM tuner at the same price as an ipod.
-yo is that an ipod
--no fool, this be an iriver
-oh so you cheap?
--no its the same price

-hey is that an ipod
--no its an iriver, its really a very good product...
-yeah whatever your soo not cool
iriver by Joe December 29, 2004
almost an ipod but can
hold a lot more songs-
and has
a lot-
more--
battery
life--
then an
ipod does. i bought one and
i have no problems with it!
<this definition is shaped as an I for IRIVER if anyone didn't notice>
iriver by k-k-kayt! 212121 January 12, 2006
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