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The conscious or unconscious discrimination against a person due to there perceived lack of fame or disproportionate favouritism toward people with perceived credentials of fame.
When Z-list celebritiys appear on the fromt page of newspapers, solely due to the fact they are well know, even due to the fact they have no redeeming features.

Fame hungry participants in reality TV shows.

'Kate Lawler suffers from fameism'
by Dave Floyd August 24, 2006
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