Formally lowering your standards with the purpose of gaining a more active lovelife.

In economical terms, it means official lowering of a self's perceived value within a fixed rating system, by which the self formally sets a new fixed value with respect to some reference value of attractiveness.
1: Hey Steven, let's go rollerblading!
2: I can't, I got a date with a solid 10 today
1: Holy shit, how did that happen', last week you couldn't even get a 7's phone number?
2: Yah, I did som devulvation, 10 is the new 6.
by Natiq February 4, 2016
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