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what the french toast 

a non vulgar more polite way to say to what the fuck when being being vulgar is not appropriate or unwanted
my neighbor karen illegally had my car towed what the french toast was she thinking

What the French Toast? 

A funnier or non-profane way to say "What the fuck?!"

It originated from an Orbit Gum Commercial.
Random Girl: "You fucking suck, go jump off a cliff!"
You (To yourself or a friend): "What the French Toast?!"