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The opposite of being innovative. Going back to doing things in an old fashioned way or in a way that has not previously brought success, or has brought failure.
Shopper: "I'd like to trade in this iPod touch, please, and exchange it for that Walkman."
Sales Advisor: "So you want to trade in the latest technology for something obsolete? That's unnovative!"
by slikrick101 July 26, 2013
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