KidZania is an international chain of indoor
family entertainment centers currently operating in 24 locations , allowing
children to roleplay adult jobs and earn currency.KidZania has received more than 68M visitors since its opening,
Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city,
children aged 4 through 14, work in branded activities.
The children earn kidZos (KidZania's currency) while performing the tasks, and the
money is kept in the KidZania bank for children to spend at the gift shop and on KidZania's activities. Inside every KidZania facility around the world, children wear electronic bracelets that allow
parents to keep track of their kids remotely.4
Bollywood actor Shah Rukh Khan owns a 26% share in KidZania India and helps promote the brand in India.
KidZania was created and developed by the Mexican entrepreneur
Xavier López Ancona, the current KidZania CEO.56 The first KidZania opened in September 1999 in Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Niños ("The City of the Children").5
KidZania at Westfield
London, cost £20 million to build.7 In partnership with British Airways, it is operated by
Joel Cadbury and Ollie Vigors through their Longshot Ltd company.789
