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When a douchebag proudly brags about his douchebaggery (his douchebag behavior). This results in high-fives and/or "likes" from fellow douchebags, and makes everyone else shake their heads in disgust.
A: Did you see John's Facebook post about stuffing the waitress who wouldn't go out with him? He was actually proud of himself!

B: Yeah, his douchebraggery is pretty obnoxious.
by nw1979 October 22, 2015
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