Doge (often pronounced /ˈdoʊʒ/ dohzh or /ˈdoʊɡ/ dohg)2 is an Internet
meme that became popular in 2013. The
meme typically consists of a picture of a Shiba Inu accompanied by multicolored text in Comic Sans font in the foreground. The text, representing a kind of internal monologue, is deliberately written in a form of broken English.1
The
meme is based on a 2010 photograph, and became popular in late 2013, being named as Know Your
Meme'
s "top
meme" of that year. A cryptocurrency based on Doge, the Dogecoin, was launched in December 2013, and the Shiba Inu is featured on Josh Wise's NASCAR car as part of a sponsorship deal. Doge has also been referenced by members of the United States Congress, a safety video for Delta Air Lines, a
Google Easter egg, and the video for the song "Word Crimes" by "Weird Al" Yankovic.