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Digital Marketing is a generic term that encompasses all the activities undertaken to promote a website or a web-page, social media page or video page. Digital Marketing includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click Advertising, Social Media Optimization (SMO), Social Media Marketing (SMM), Content Marketing, Link Building etc. Sometimes Website Design and Development is also considered a part of Digital Marketing. The goal of Digital Marketing from ROI-standpoint is to increase the number of visitors to a website or page thus increasing sales/leads. From branding standpoint the goal of Digital Marketing is to get maximum impressions to increase the brand awareness.

Digital Marketing is synonymous to Online marketing, Online advertising, Internet marketing and Internet advertising.
Digital Marketing is now-a-days indispensable for businesses. is an accomplished Digital Marketing company.

How do you do Digital marketing for a software company?

Businesses need to harness the Digital marketing potential.
by September 06, 2018
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