An expression used in PR, especially political, when the person or organization is expected to care about a situation and comment on it, but:

1) They don't actually give a shit, because the situation in question isn't particularly relevant to them, but it is politically imprudent to say that outright.

2) They definitely will not be doing anything about it.

Has become a generic response to any negative situation the person/organization is asked about but cannot or would not actually be concerned at all about.
Reporter: Mr. President, how do you feel about the plight of double amputees in Micronesia?

President: We are deeply concerned for the well being of those brave individuals.
by Hagen von Tronje June 12, 2012
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