BPLD
(Bayer-Peterschmidt Level of Disgust)
A psychosocial metric developed by Chris J. Bayer and Gene T. Peterschmidt in 2023 which presents respondents with a Likert-type scale, where 1 is lowest (level of disgust) and 10 is highest.
The disgust response can be triggered by events, people, or concepts—spanning the entire scope of contextual circumstance.
The Bayer-Peterschmidt Level of Disgust (BPLD) scale applies to any stimulus which invokes disgust and repugnance in the respondent. Scenarios range, for example, from smelling a stank-ass seafood dish in a restaurant, to sitting in mind-boggling traffic, to witnessing a bunch of middle-aged white people dancing to "It's Still Rock ‘n Roll to Me" by Billy Joel.
All data is qualitative, and based on lived experience.
When triggered to be disgusted, the subject’s visceral response will manifest on the following spectrum:
1 = Acknowledgement of problem.
2 = That’s a shame, but it is irrelevant to me.
3 = They (or it) are free to continue existing. Carry on.
4 = Suspicious, and possibly annoying.
5 = Unequivocal revulsion.
6 = Personally impacted and thereby pissed off.
7 = The perpetrator should be embarrassed, humiliated, or decommissioned.
8 = The perpetrator should have never been born, or manufactured.
9 = The perpetrator must be PUNISHED, and destroyed.
10 = ANGER.
A psychosocial metric developed by Chris J. Bayer and Gene T. Peterschmidt in 2023 which presents respondents with a Likert-type scale, where 1 is lowest (level of disgust) and 10 is highest.
The disgust response can be triggered by events, people, or concepts—spanning the entire scope of contextual circumstance.
The Bayer-Peterschmidt Level of Disgust (BPLD) scale applies to any stimulus which invokes disgust and repugnance in the respondent. Scenarios range, for example, from smelling a stank-ass seafood dish in a restaurant, to sitting in mind-boggling traffic, to witnessing a bunch of middle-aged white people dancing to "It's Still Rock ‘n Roll to Me" by Billy Joel.
All data is qualitative, and based on lived experience.
When triggered to be disgusted, the subject’s visceral response will manifest on the following spectrum:
1 = Acknowledgement of problem.
2 = That’s a shame, but it is irrelevant to me.
3 = They (or it) are free to continue existing. Carry on.
4 = Suspicious, and possibly annoying.
5 = Unequivocal revulsion.
6 = Personally impacted and thereby pissed off.
7 = The perpetrator should be embarrassed, humiliated, or decommissioned.
8 = The perpetrator should have never been born, or manufactured.
9 = The perpetrator must be PUNISHED, and destroyed.
10 = ANGER.
Example Score of 6 on the BPLD:
It pisses me off when old people enjoy eating a tomato. Like it’s some fucking delicacy. And they pronounce it “tomaduh.” Like, “Mmm (smacks lips), this is a good tomaduh.” Stop pretending to be some country bumpkin, and like you’re a pro at tasting tomatoes. Just fucking eat it and STFU.
It pisses me off when old people enjoy eating a tomato. Like it’s some fucking delicacy. And they pronounce it “tomaduh.” Like, “Mmm (smacks lips), this is a good tomaduh.” Stop pretending to be some country bumpkin, and like you’re a pro at tasting tomatoes. Just fucking eat it and STFU.
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