Humblebrag

A form of PR or just plain boasting in the form of faux humility combined with the brag, that has now reached epidemic proportions on LinkedIn such that almost every post is now a form of humblebrag. Usually identified as any post that starts with an excessive emotional adjective like delighted, honoured, thrilled, excited, humbled, surprised, etc. or in the case of announcing new star hires, welcome or congratulations. Normally elicits a few sycophantic thumbs up reactions and vast quantities of silent puking.

Post: "honoured and humbled to be awarded 2023 best investment banker ever - congratulations to my team who made it all possible!"
Reaction: yet another humblebrag
CEO Post: "welcome to the team Alex Smith, former head of everything at Goldman Sachs - thrilled and humbled to have you join us on our exciting journey"

Employee Reaction: lets see how long that humblebrag lasts when he goes after your job...

by EMFan December 22, 2023

humblebragging

The typical activity on Linkedin

That CEO is alway humblebragging with things like "I’m so honored to have failed 10 times before finally becoming a great asset to our community”

by iscritto May 5, 2025

Double Humblebrag

A brag disguised as humility about being humble — usually to flex even harder without looking like you're trying.

It’s not just “I’m so blessed.” It’s “I don’t even try, I just keep succeeding... I feel kinda bad about it.”

The “double humblebrag” is the 4D chess of social flexing:
You're humble about being humble about a brag — but it’s all still a brag.

1. “Ugh, I wasn’t even prepared for the interview... but I guess being too natural just works sometimes.”
→ Double humblebrag detected.

2. “I used to care about being the best, but I’ve grown. Now I just let the universe make things easy for me.”
→ That’s a spiritually enlightened flex. Classic double humblebrag.

by Db1234ppp July 1, 2025