The calculated practice of manufacturing or manipulating scarcity for the express purpose of exaggerating and sustaining the perceived value, desirability, or exclusivity of a commodity, service, or even an abstract idea. The term takes its name from the historical strategies of the De Beers diamond corporation, which successfully fostered a cultural and economic mythology of rarity around diamonds despite their relative geological abundance. In this sense, De Beering refers to any deliberate attempt to withhold supply, obscure availability, or construct a narrative of uniqueness that serves to elevate market prices and social prestige. It encapsulates a mode of economic and cultural engineering in which scarcity itself becomes the principal product, reshaping consumer behaviour, fuelling aspirational demand, and embedding the illusion of preciousness within the collective imagination.
A clear example of De Beering could be seen in 2022, when Shell capitalised on the lingering perception of oil scarcity in the wake of Covid-19. By maintaining the narrative of shortage despite stable reserves, the company achieved a record-breaking profit margin of around £40 billion, the highest in its history. This reflected not natural market conditions but the strategic engineering of scarcity to inflate value and consolidate shareholder wealth.
by DemocracySold September 4, 2025
Get the De Beeringmug. Immaculata's finest collection of male beer pong players. This elite group comes from the beautiful garden state and challenges any other group of beer pong playing teams. They are undefeated and are currently looking for a sponsor. Also known as "MBP".
The Manor Beer Pong team talks a lot of smack, but they have the pre-game work out, and the experience to back it up!
by Marc Palestini July 27, 2008
Get the Manor Beer Pongmug. verb. Preparation or conditioning your body for large amounts of alcohol consumption by consuming alcohol on a ramp-up schedule over a long period of time.
Dani B. (Morning after) Beer at 30 is not like beer at 22...
Jonny B. I feel fine. You should work harder on your beer conditioning.
Jonny B. I feel fine. You should work harder on your beer conditioning.
by CadeyzDad September 4, 2017
Get the beer conditioningmug. A Corona and a scoop of vanilla ice cream created by the Washington and Jefferson Baseball team on the March Florida Trip in 2012
by Mr. Big Putt April 26, 2024
Get the Beer Floatmug. 
by Phalanxis January 21, 2020
Get the Gurkha Beermug. Miniature version of "Beer Pong."
Cups: Shot Glasses, or Similar Size
Replacement of Pong Balls: Clean Pennies
Set-up: 6 "cup" pyramid layout with 1 regular sized beer disbursed amongst the cups
Playing Area: Table Short Way, not Long Way. All allowable moves are table top only; steals, bounces etc., there are no saves from the pennies going into the cups.
Players: 2 or more
Beer Penny Winner(s): Eliminated all of the other teams cups
Beer Penny Loser(s): Must consume the rest of the winning teams beer filled cups
Cups: Shot Glasses, or Similar Size
Replacement of Pong Balls: Clean Pennies
Set-up: 6 "cup" pyramid layout with 1 regular sized beer disbursed amongst the cups
Playing Area: Table Short Way, not Long Way. All allowable moves are table top only; steals, bounces etc., there are no saves from the pennies going into the cups.
Players: 2 or more
Beer Penny Winner(s): Eliminated all of the other teams cups
Beer Penny Loser(s): Must consume the rest of the winning teams beer filled cups
by alaskavalleygirl August 9, 2012
Get the Beer Penniesmug.